Leadership

Loreen Babcock is an award-winning marketing leader, widely regarded as one of the foremost experts in applying social science and behavior change models to the practice of marketing.

In her role as Chief Marketing Officer at Montefiore Einstein, Ms. Babcock is responsible for marketing strategy and the development and implementation across all channels.

Through her stewardship, Montefiore Einstein’s brand campaigns have raised the industry benchmark—her work leaving an indelible mark on our people, our communities, and on the industry.

Prior to joining Montefiore Einstein, Ms. Babcock built and re-invented brands across the healthcare, technology, financial and energy sectors, for blue-chip organizations including Pfizer, Merck, Procter & Gamble, Johnson &Johnson, AstraZeneca, Sanofi, Bristol-Myers Squibb, GlaxoSmithKline, Abbott, JP Morgan, Chase, MasterCard, Reliant Energy, and Lucent Technologies.

Ms. Babcock founded two marketing agencies—Idevoita in 2012, and LLKFB/Unit7 in 1996. She sold LLKFB/Unit7 to Omnicom in 2000, where she ascended to serve as Chairman and CEO of LLKFB/Unit7 through 2012. Prior to founding LLKFB/Unit7, Loreen held senior leadership roles for advertising agencies including Ogilvy, Saatchi & Saatchi and Lowe.